Kelly Right Real Estate | It's a Jungle Out There!

OK, so you’re thinking about switching real estate companies?

You know about the big box companies who take a huge percentage of your commission with

endless fees. They have dwindling support and there marketing is tired.

There are also those 100% commission companies who still charge high fees and provide zero

support. You are left out in the jungle to fend for yourself with no help or direction.

Here at Kelly Right we give you the best commission structure in the industry with full support

and the finest marketing tools to help you increase your business.

We charge a small monthly fee of $79 and our transaction fee is a maximum of $179. There are

no additional fees and we pay for your insurance.

However, it is not this incredible commission we are so proud of; it is the incredibly powerful

marketing tools and training we provide that really sets us apart.

Kelly Right will show you how to use the most advanced technology to drive leads. By using a

powerful CRM and mobile App you will increase your business and capture leads you never had

access to in the past.

Our FUSE training will teach you to take advantage of more information and close more deals.

We focus on marketing strategies perfected by Kelly Right and never before used in real estate.

Take the time to see why Kelly Right is a better choice for your career. We think you will like

what you see. Kelly Right is Real Estate Done Right.



www.kellyright.com/careers

15 Creative Marketing Ideas for Your Kelly Right Real Estate Listings

People don’t buy a listing, they invest in a lifestyle. Thus, it holds a special place in the real estate marketing mix. If you feel that you have run out of effective strategies for marketing your listings, following are some creative ideas to make your listings stand out:

1. INTERESTING MLS LISTING DESCRIPTIONS, IF YOU ARE NOT A WRITER OR ARE TO BUSY VISIT FIVVER.COM AND SEARCH REAL ESTATE, IT'S INEXPENSIVE AND DEPENDING ON THE FREELANCER VERY PROFESSIONAL. (LOOK AT THE RATINGS BEFORE ORDERING)Your leads find about your listings through an MLS, so writing strong descriptions is important.

2. BOOST YOUR LISTING CAMPAIGNS THROUGH KUNVERSIONS SQUEEZ PAGE BUILDER.
To attract qualified buyers through search engines, perform keyword researches to identify the best key phrases. Then, include them in your marketing copy as well as landing pages

3. INCREDIBLE REAL ESTATE LISTING PHOTOS
Get the highest quality photos for your listing. It will be great if you are familiar with the techniques of capturing beautiful real estate listing shots, such as natural lighting, artificial lighting, indoor and outdoor shots, etc.

4. PLACE THE HIGH PRIORITY LISTINGS ON YOUR KELLY RIGHT.COM KUNVERSION HOME PAGE
Mostly when leads enter your real estate website on the home page, they only glance at the offerings displayed there quickly and move on. Tap into this opportunity by showcasing priority listings on the home page.

5. USE MAIL CHIMP (FREE) AND MARKET THROUGH EMAILS
We also offer a 20% discount through Zip Your Flyer. EMAIL is a strong lead generation tool for listings. Because most leads check their emails daily, they’re more likely to see and open marketing messages about your listings.

6. USE KUNVERSION TO BUILD LANDING PAGES TO ACQUIRE LEAD INFO
Landing page for listings should be able to captivate your audience with effective photography, videos, details of the property, effective call to action, and a simple lead capture form. Kunversion has tutorials that will walk you step by step through the process.

7. POST ON YOUR KUNVERSION BLOGYou can’t get much creative or informative with MLS listings. On the other hand, you can provide more information and create a fuller experience for leads with a blog post.

8. HOST OPEN HOUSES AND MARKET THEM THROUGH KUNVERSION'S OPEN HOUSE TOOL 
I know I am sounding like a broken record, Goes to show you how powerful Kunversion can be. So If you have a listing that will look good in person, host an open house. It will not only generate traffic, but also allow you to capture lead information associated with a face.

9. CREATE A HOME TOUR VIDEO 
In video tours, you can showcase angles and depth of a listing. Also, by adding in mood music or a brief narrative, you can incite emotional reactions from homebuyers and force them to act.

10. KUNVERSION HAS BUILD IN FEATURES TO POST AND MARKET THROUGH VARIOUS SOCIAL MEDIA SITES FOR MARKETING
There are numerous ways to use social media websites such as Facebook, Twitter, Google +, Instagram, LinkedIn and Pinterest to boost the marketing of your listings.

11. KUNVERSION'S PAID PPC & FACEBOOK ADVERTISING IS AFFORDABLE AND TESTED. INCREASE YOUR LISTING’S MARKETING WITH ADVERTISING
Paid advertising such as PPC ads on search engines is a great way to generate traffic to the listing page.

12. CLAIM LISTINGS ON MAJOR PORTALS 
When you claim your listings on real estate portals, you are able generate more leads.

13. KUNVERSION'S NOSEY NEIGHBOR AND JUST LISTED POSTCARD MAILER TOOLS ARE BUILT TO GENERATE LEADS. SEND DIRECT MAILERS TO YOUR LOCAL COMMUNITY
Although a majority of your buyer leads will come from out-of-market, announcing your listings to local residents using high-quality mailers is a smart idea. How? The current residents can notify this news to their contacts who are interested in moving to the area.

14. CREATE A SINGLE PAGE REAL ESTATE WEBSITE FOR YOUR LISTING WITH KUNVERSION. NOT ONLY ARE THEY GORGEOUS SITES, THEY ARE LEAD GENERATING MACHINES WHEN DONE RIGHT. 
Benefit of having a real estate website is that you can brand the whole site around your listings, without worrying about the competitors. Kunversion can help you leverage this opportunity further.

15. BRAND YOUR REAL ESTATE LISTING CONSISTENTLY ACROSS CHANNELS
Branding listings is as good as branding your business. So, build a consistent story across all marketing channels.

"Join today and Do Real Estate Right!"
www.kellyright.com/careers
www.kvcore.com

SEARCH FOR PROPERTY IN SPOKANE
http://www.northwestreal.estate

Alex Veselits, PCM BrokerMarketing Director with Kelly Right Real Estate

1-833 LIST PRO

Millennials are quickly changing the face of real estate.

You younger Millennials are purchasing your first homes and older ones are already moving on to buying your second. We hate labels, that said you Millennials are known as the generation that will buy a $200 pair of jeans after extensive research and trying on 67 different pairs to find the exact right ones. The way you shop for homes is no different. Want to know why you buy? click here. We right? If not please set us neurotic, self important, flannel covered Gen Xers straight. 

As a honorary Millennial and a marketing professional myself I get it. Our buying habits are supported by the internet where everything we could ever possibly want to know is right at at our fingertips. The most surprising thing about the way we Millennials buy our homes is that we actually want a realtor to help guide us through the process, but that's not the only generational shift here.

​

Millennials are quickly changing the face of real estate. Gone are the days of only seeing what your Realtor wants to show you. Gone are the days of the glorified fixer upper and the weekend warrior. Millennials are busy working their side hustle anyway. New homes and already fixed up homes are the ones that are going to be moving on the real estate market, an ode to the buying power of the Millennial generation

In closing, we love how this generation is changing the real estate landscape and in essence how we all go about buying things. Download our guide, yes, we have more research for you!. Thank us later by using us as your Realtor. We'll even rebate you some cash back at closing. 

Paths to Conversion

With the right approach, you can turn FSBOs into your biggest fans.

JULY 2015 | BY GRAHAM WOOD

The Value of Peace of Mind

     Sara Ferguson and her husband, Drew, decided to sell their 750-square-foot, two-bedroom ranch in Spokane, Wash., without the help of a real estate professional. With two young kids, they were ready to trade up to a larger home, and they feared the agent’s commission would cut too much into their proceeds.
But a month after putting their home on the market in April, they hadn't had a single showing. Alex Veselits, a sales associate with Prime Real Estate Group in Spokane, saw their Craigslist ad and called the couple, offering to come by and talk with them about the sale. "My broker, Melissa Murphy, likes to say that FSBOing is like selling a diamond watch on Craigslist as opposed to putting it on the front shelf at Nordstrom," Veselits says. "They had one of the nicest homes in their neighborhood, but they weren't getting the exposure they needed."
The Fergusons agreed to meet with Veselits and his team member, Tony Wacenske, for a consultation. When Veselits saw the recent and extensive renovations the Fergusons had made, he was even more convinced he could help it sell quickly. That night, the couple signed Veselits as their listing agent and Wacenske as their buyer's agent. Three days after the home was listed, a buyer offered the full asking price. The appraisal came in low, so the Fergusons reduced the price to keep the deal on track."I think a real estate professional provides a stress relief for the seller," Sara Ferguson says. "When selling yourself, it's all on you. If people aren't coming to your property to see it, it's because you can only do so much with the resources a FSBO has. An agent has so many more avenues for marketing your property and relationships with other agents and buyers. That truly is priceless."

Are you considering FSBOing? Before you do contact the Premier Agents at KRRE, we have a sliding scale flat commission fee that caps at $6000. That means if we sale your $400,000 home verses the other guys you will save $6000! Plus, unlike other flat fee and those discount brokers we don't simply throw you home up on the MLS and turn our ringer off. The truth is we developed the "Premier Home Selling System with Listing Booster" with one goal in mind, SALE FAST and NET MORE. Okay that is two, but you get the point. Using emerging marketing tactics such as retargeting and predictive AI analytics. We will build an audience of people based on demographics most likely to buy your home. We build multiple landing pages (web sites) sites out your home in front of thousands of buyers that may not see your home otherwise. Contact us for a free in person market analysis and appraisal. COmpletely free with no obligation. Call or txt today! 509-714-0671

Moving to Spokane? Tips to Maintain Your Sanity

Moving to Spokane?
Tips to Maintain Your Sanity


On the definitive list of high-stress activities, planning a move fits in somewhere between trying to avoid a grizzly bear attack in my Browns Addition neighborhood and preparing a gourmet meal for Gordon Ramsay in under thirty minutes. Okay, you got me Trebek, no fooling you, of course we don’t have bears in Browns. Though I once saw a couple Grizzlies’ kicking it in the backwoods to this city boy, the valley of Spokane.

My point is this; Moving is a demanding, stressful and inhumane process that requires a lot of time and energy. If you are like me you don't have much energy too spare. No way my sexy dad bod holds up if asked to perform what amounts to a lifetimes amount of exercise. I suggest you find laborers to literally do the heavy lifting to absorb some of the pain. You wouldn't chose to be waterboarded alone right? Warning: When asked to help you're so called friends will enviably conger up a lame excuse. The nerve! They should be MMAing each other for the opportunity you are giving them. Packing someone else's crap across town while throwing your back out is a fun way to spend ones free time. Sure the same way staying awake Clockwork Orange style through an entire children's __________ Would be "fun". (insert any unbearable event; Play Recital, Concert, Baseball Game etc.)

I will give you an example.

My best friend, I will call him Bob, asks me to tag along to his kids holiday concert. Apparently his wife is cheat ... working late. I agreed to go of course, but only because Bob agreed to sneak in enough of witches brew to numb the pain caused by what feels like a tragic albeit accurate exploitation of children inflicted with tone deafness and drunken parents. I went above and beyond prepping Bob for the big question. I offered ridiculously unbelievable compliments; Wow Bob your kid is "talented” I even agreed the unrecognizable version of Silent Night was breathtaking. Yep, you got a little Pavarotti there Bob, said with all the sincerity a pint of Bourbon could muster.

I finally slurred my request, I asked Bob to help me move. I threw in that he was the only truck owner I knew (or wanted too). He quickly shot back a blank stare accompanied by a long and awkward silence. So quiet I actually heard a pin drop. Which in retrospect, witnessing the phenomenon after hearing about it many times, was easily the high light of my night. Soon Bobs blank stare morphed into a cold sweat. You could hear Bobs brain churning out an excuse. His body language resembled what I Imagine a person pushing an early 1900's lawn grooming machine uphill in 100 degree heat. Finally he smiled back at me ... not a friendly and unselfish, "I will help you my dear friend" smile. Nope, it was one of those smiles your girlfriend would throw up after finding the smoking gun. That piece of evidence that proved you rotten to the core ... a no good scoundrel smile. I don’t have to help you move because the Almighty sent down from heaven a lame accuse smile. In case you are as lost as me, Bob declined my invitation to be a good person and my friend. Am I supposed to believe the jackass who lives in a bar six nights a week has plans on my move day? If you believe it I have a binge to nowheresville to tell ya ... or something like that.

Suddenly I now had empathy for Bob's better half. I was duped all these years. Bob was deserving of the verbal bashing she inflicted upon him. This lazy SOB deserved the cold soufflé word smackdown soup that she dished out nightly. Every sharpened spear she threw at him; the no good bum, she should had married his brother. Oh sorry, so you want to know his excuse for not helping? My friend of thirty years apparently had an important dinner date. His third cousin who apparently didn't realize changing your name is possible. Will you focus please! Mulva ... yes, rhymes with vagina, grow up! I spent some time with Vulva during a particularly hot August. I sold her home in Airway Heights, with no AC and ill never forget the smell. The aroma, a mixture of cat litter and Marlboro 100's still lingers in my nostrils a year later. If you have pets let me know before you sell. Nothing turns potential buyers away faster than cat piss and dog dander. I have a solution, and it works!

Ultimately, though he betrayed me, I was happy that he was branching out of his bar stool. Bob had taken up the same hobby as his wife, cheating. Mulva. Cheating. Airway Heights. Carson? ... "what are three things Bob likes." You can't make this shit up. You could say that Bob wanted to get his Serva on with the Merva. BOOM! Vanilla Ice Ice baby to the … His is Sulva with the Mulva? Screw off, you the rhyming police? I am getting lit ... Old English 800.

You see, I have known Bob for years. I remember him stalking his cousin Mulva when we were freshman at Rogers High School. I witnessed across the smoking section a french kissing session that looked more like two Zombies snacking. I thought to myself; this is illegal, gross and awesome. I was impressed. Viva la Hillyard! Fast forward, Mulva did not improve like a fine Boones farm. Hair like a 70's pornstar and to this day could be mistaken for a less feminine Alfred E. Newman though with slightly larger ears. Of course Bob was no Kirk Cameron for sure, not even close, so who am I to judge. Bob landed his Goldie Hawn while most Saturdays I am stuck watching soft core on showtime.

Do you think I sat idle while Bob was settled into a cozy life with his cousin? Oh you do? Apparently you don't know me. Bitter as ever, I contacted my old friend Karma, who is also in Real Estate. I begged, please take a vicious swing or two at Bob. Just like you do me Karma ... all the live long day. Swayed by my lack of integrity the bringer of justice when to work. Bob left his wife and her abusive mouth and took his relationship with Mulva public. It was then I realized that my evil thoughts could actually manifest into reality. Apparently like his ex, Mulva lives to express in the spoken word just how much Bob disgusts her. I LOVE IT! Karma then struck below the belt. Presently Mulva is expecting their 2nd child in as many years and I can't imagine how terrified Bob must be. I can already hear the two year old 5th cousin or son, thundering temper tantrums echoing off the walls of Wal-Mart. Glorious Karma, you went above and beyond and I applaud your craft. ** Evil laughing **

I'm really not a bad of a guy! I swear. But I am a much better Realtor than I am a writer or human. You see if Bob had said yes to me when I asked him for help chances are he would have experienced good fortune. Maybe won a couple bucks on scratch tickets, had a vasectomy or even stopped balding. In any event, my hope is that a bit of good comes out of this situation. If just one person learns to answer yes when asked to help move then Bob's suffering wasn't in vain. Oh and I did move finally with the help of my true friend Steve ... who I had to pay.

Don't be a Bob. Contact us today for all your Real Estate needs. Do not forget the 2 percent listing and $500 buyer rebate!

Fortunately, there are steps you can take to cut down on the hurly-burly of an unexpected move, no matter how busy your schedule is:


Search Smart

If you’re moving to a city or region you’re not familiar with, do your homework on the different neighborhoods before you make your final decision. To this end, you can reach out to people from that area, or else check out reviews of different restaurants and shops online. Remember though to keep your search refined to your needs and your budget. You don’t need to go down rabbit holes and waste valuable time that could be used for planning (or anything else, for that matter.) Furthermore, make sure to utilize websites that list realistic prices. Whether you’re looking for the best deal on drawing needles, or a new home, a little research can go a long way.

Repurpose and Retool

Moving on a budget can be tough. If you can’t hire professional movers, you’ll need to get creative in packaging and planning for your move. In this instance, you’ll need a little creativity. Laundry bins, old baskets, even empty beer boxes can prove efficient and cost-effective alternatives to buying expensive suitcases or backpacks. Just make sure if you use cardboard that the box is stable –– you wouldn’t want a container full of glassware to fall apart in your hands

Prioritize

You could probably stand to lose a few old gym socks, or a book about baseball statistics from 1979. But everyone has items special to them that are irreplaceable. So make sure you have a separate plan just for your valuables.

If Possible, Inspect in Person

Pictures and in-depth descriptions can only tell you so much. If at all possible, visit any prospective new home thoroughly. Going in person will alert you to the sights, sounds, and SMELLS, that photos won’t convey.

Embrace What’s New

Ultimately, a move is a great opportunity to reinvent yourself in a new location. And whether you’re moving across town or across the country, any move presents a new chance to try exciting things for the first time. Don’t lament what you’re leaving behind –– dive headfirst into what your new locale has to offer!

Author: Alex Veselits & Chans Weber



Alex Veselits | Broker, Marketing Director
Premier Agent Group with Kelly Right Real Estate
509.714.0671 | 509.489.7000 | premierteam@kellyright.com


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