Paths to Conversion

With the right approach, you can turn FSBOs into your biggest fans.

JULY 2015 | BY GRAHAM WOOD

The Value of Peace of Mind

     Sara Ferguson and her husband, Drew, decided to sell their 750-square-foot, two-bedroom ranch in Spokane, Wash., without the help of a real estate professional. With two young kids, they were ready to trade up to a larger home, and they feared the agent’s commission would cut too much into their proceeds.
But a month after putting their home on the market in April, they hadn't had a single showing. Alex Veselits, a sales associate with Prime Real Estate Group in Spokane, saw their Craigslist ad and called the couple, offering to come by and talk with them about the sale. "My broker, Melissa Murphy, likes to say that FSBOing is like selling a diamond watch on Craigslist as opposed to putting it on the front shelf at Nordstrom," Veselits says. "They had one of the nicest homes in their neighborhood, but they weren't getting the exposure they needed."
The Fergusons agreed to meet with Veselits and his team member, Tony Wacenske, for a consultation. When Veselits saw the recent and extensive renovations the Fergusons had made, he was even more convinced he could help it sell quickly. That night, the couple signed Veselits as their listing agent and Wacenske as their buyer's agent. Three days after the home was listed, a buyer offered the full asking price. The appraisal came in low, so the Fergusons reduced the price to keep the deal on track."I think a real estate professional provides a stress relief for the seller," Sara Ferguson says. "When selling yourself, it's all on you. If people aren't coming to your property to see it, it's because you can only do so much with the resources a FSBO has. An agent has so many more avenues for marketing your property and relationships with other agents and buyers. That truly is priceless."

Are you considering FSBOing? Before you do contact the Premier Agents at KRRE, we have a sliding scale flat commission fee that caps at $6000. That means if we sale your $400,000 home verses the other guys you will save $6000! Plus, unlike other flat fee and those discount brokers we don't simply throw you home up on the MLS and turn our ringer off. The truth is we developed the "Premier Home Selling System with Listing Booster" with one goal in mind, SALE FAST and NET MORE. Okay that is two, but you get the point. Using emerging marketing tactics such as retargeting and predictive AI analytics. We will build an audience of people based on demographics most likely to buy your home. We build multiple landing pages (web sites) sites out your home in front of thousands of buyers that may not see your home otherwise. Contact us for a free in person market analysis and appraisal. COmpletely free with no obligation. Call or txt today! 509-714-0671